Elena Fadeeva

• CEO of the Russian branch of the international company Linde
• Mentor at the Linde Academy
• Coach, member of the Federation of Professional Coaches
• Author and leader of the transformational program "Point of Growth"
• Graduate of the 5 Prism Academy

You begin to hear your interlocutor, client, mentee, family members, and colleagues differently — this truly improves the quality of life in all areas.

Point A

CEO of a company, mentor in her own course. Desire to expand the range of tools for her author program.

Point B

Added coaching tools to her mentoring, improving the quality of work. Earned 160,000 rubles just from coaching during the course.

Significantly improved family communication.

You enter the territory of care, and in this space, it’s impossible not to achieve results.
My name is Elena Fadeeva, I’m 44 years old, and I’m from Samara. I am currently the CEO of the Russian branch of an international company. We provide engineering services in the market. In addition, I am a mentor at the Academy and a mentor in my own course "Point of Growth."

Coaching came into my life last year when I started translating a mentoring program from English into Russian and decided to adapt it for Russian students and consumers. I thought it would be good to add some tools to better organize communication within the program. I started looking for options and found the 5 Prism Academy with courses "Act Like a Coach" and "Think Like a Coach." I didn’t hesitate long and took the first course. One course smoothly transitioned into the other. It provided so many tools that I saw immediate results, even during the learning process. The results of my mentees improved significantly, and I have no doubt that I’ll continue with the next course, which focuses on psychology.

Initially, my goal for the course was simply to expand the range of tools for my author program. But after completing the first module, I realized how much I liked coaching. I thought it would be nice to make this a parallel activity. I decided to take on several students for long-term coaching during the course, which worked out successfully. My first clients came while I was still studying.

This activity energizes me, brings me joy, and not only am I happy with what I receive, but also with what I give, seeing how my clients greatly improve their results and resolve their issues. Now, my goal is to obtain Level 2, or an ACC-level certificate.

Before the end of the course back in February 2023, I had already earned back my investment twice over, making more than 160,000 rubles. This is not even my main job, just a parallel activity. Now, I have three long-term coaching clients. The cost of a session is not high — 3,000 rubles per hour. My current goal is to go from three to five long-term clients per week.

As of now, I have earned almost 200,000 rubles from coaching since last September.

But coaching truly affects your entire life. I really liked something Yulia Zatulovsky said: "Don't thank me; now that you see it, you can’t unsee it." You begin to hear your interlocutor, client, mentee, family members, and colleagues differently — this really improves the quality of life in all directions. Not only do you become a more attentive listener — I call it an intellectual listener. People appreciate that during the conversation, your full attention is focused on what they say and how they say it. This shifts communication, for example, at work, to a whole new level.

When you engage with factuality, which coaching teaches us, you step out of the emotional realm, no longer reacting to emotions that often have nothing to do with you but are the result of something that happened before the conversation began. The ability to switch your focus to facts helps to quickly and efficiently resolve issues.

In the relationship with my husband and children, our level of understanding, mutual respect, and communication has grown significantly. My children are quite grown and independent, and I am very proud of the relationships we’ve built. But over the past six to seven months, we’ve started communicating even better, especially in everyday matters.

In my mentoring program, it’s also been a challenge because, as a mentor, you take on a different position. Here, I have the right to give recommendations because people come to learn from my experience. So, as a mentor, I lose a bit of that factuality. But with the addition of coaching, I have softened my rigid approach to mentoring, which my mentees have noticed. The presentation is now smoother, and the quality of the interaction has improved. It has created a more open atmosphere, a field of trust, and consequently, very high-quality results.

The most valuable takeaway from the course for me has been the ability to remain neutral and fact-based. To abstract, step out of the parental role, hear the other person, and respect their position from a factual standpoint.

I even feel a little envious of people who are just starting to discover this wonderful world. The Academy has been a big revelation for me. The lectures and schedule were organized so well that you could choose what worked best for you. The teaching staff — Yura Muradyan and Olga Rybina — is simply "one love." The students who attend are all open, cheerful, educated, interesting, and energetic. And all of this is amplified by the knowledge and tools provided by 5 Prism. I believe this is the best investment in myself I’ve made in the past couple of years.

You enter the territory of care, and in this space, it’s impossible not to achieve results. There’s fertile ground, wonderful information, and you’re surrounded by beautiful, intelligent people. I believe that all of this, combined with your own desire and trust in the choice you’ve made, leads

Svetlana Balabina

• 15 years as Financial Director at a company with a turnover of more than 2 billion rubles a year
• 3 children, 19 years of marriage
• ICF Coach
• Graduate of 5 Prism Academy

After every session, I feel a surge of energy. My family feels it too. I think nothing can be compared to a positive and resourceful mom and wife!

Point A

15 years of experience as a Financial Director, maternity leave with her third child. Desire to expand professional skills. Desire to find the answer: What’s next?

Point B

Left her job, found a new profession, and started conducting coaching sessions, preparing her own product. Increased energy, became a resourceful mother. Life efficiency increased. Closer relationships with her teenage son.

I know my Point B. I know this path. I’m on it. It’s an incredible feeling!

I am Svetlana Balabina, ICF coach. I have 15 years of experience as a Financial Director at a company with a turnover of more than two billion rubles a year. I’ve been married for 19 years. I have three children. I am a graduate of 5 Prism Academy.

When I had my third child and went on maternity leave for the first time, I finally thought: what’s next? I began to expand my professional horizons and got involved in investment analytics. But in parallel, as my children were growing, I also became interested in child psychology. This is how I ended up at the Erickson Coaching University in the ‘Parent Coaching' program. And I realized that it wasn’t enough for me. I followed Yura Muradyan and read his posts. This is how my deeper dive into coaching began.

During the first module, my goal was to figure myself out, to understand what I really wanted. By the second module, I already aimed to master the coaching profession.

And I got even more. First, I certainly gained a profession. Second, I started practicing. And third, I found tremendous mutual support within our group. We formed a community of active students, and we continue to stay connected beyond the course, supporting each other. This is incredibly valuable to me.

For me, the learning process was fully loaded. It was truly not easy. It was extremely interesting. It was a challenge. There was structure, depth, and unbelievable practice sessions in groups of three, which radically changed my life.

I stopped working as a Financial Director. Now, I transitioned from an employee to an entrepreneur. This completely turned my life around. I know my Point B. I know this path. I am on it. It’s an incredible feeling!

If we talk about the ultimate goal, of course, it’s MCC. The intermediate ones are PCC and the number of hours I’m going to work with clients. And the unique product I am currently developing. I am also studying at 5 Prism in the ‘Million Dollar Expert' program with Masha Fokina and Elina Kozhevnikova, and I’m developing a unique product for clients — ‘Financial Coaching.' This is all part of my journey. There will also be mentoring and supervision. My learning plan for the entire year is laid out, and it’s all connected with 5 Prism because I truly trust them. It’s clarity, depth, energy, community, and high-quality education.

I’m the kind of person who can’t sit still. I’ve clearly realized that a life in employment has its limits. But I want to lead an active, interest-filled life for many more years. In the first coaching module, I realized that I’ve always loved working with people. At one point, I wanted to become a psychologist, but they changed the entrance exam from mathematics to English. Since I was very good at math, I ended up in economics. I don’t regret it at all. But even in my work as a Financial Director, everything revolved around people.

When I discovered coaching, I realized this is what truly excites me. Helping people move forward, seeing their eyes light up. It’s fascinating when they open up opportunities for themselves, when they see new perspectives. That’s why I decided that I absolutely needed to change my profession.

And this is confirmed by the fact that my energy has increased. After every session, I feel a surge of energy. My family feels it too. I think a positive and resourceful mom and wife — what could be better!

I finished the course in February. At this point, I’ve conducted 33 coaching sessions, each one an hour long. Most of these were done on a barter basis with colleagues and close friends. But I’m preparing my own product, and I have time for this buildup — I can afford it.

At the same time, my life efficiency has increased overall. My day is clearly structured. And this is thanks to coaching as well. My relationship with my teenage son has changed. I see that we’ve become closer. We talk more, he shares with me. He feels that my energy has shifted. He shows more respect, more understanding, and more appreciation. My husband even said he also wants to become a coach. He wants to feel as energized as I do.

Coaching gave me the future I needed. Once you can see it, your brain perceives it as something you truly desire. What existed before was just aimless wandering, random movement. But now I clearly feel that I am in control of my life. It’s an amazing feeling!
Most of us, after school, just drift along, not knowing where we’ll end up. But here, you understand that you can decide what you want. You can create a path for yourself and take ‘bites out of the elephant,' piece by piece, each day. I felt this even during the course — from the start in September to finishing in February, I noticed how much I had progressed in my own development and understanding. This is extremely valuable!

I’ve studied in many places. I have an extensive background in education. And I can confidently say that 5 Prism is truly a high standard of education. The teachers and curators are amazing. The atmosphere is unique. If you invest everything you have into this training, you will get maximum results. You will achieve incredible success."

Mikhail Seleznev

• Coach according to international ICF standards
• Current speaker and mentor at the ProRealtor Business School
• Sales expert with 5 years of experience in direct sales
• From 2016 to 2018, trained in sales at Kirby
• Continuously learning and improving qualifications at the 5 Prism Academy

I believe absolutely everyone needs this course. It should be introduced in schools from the 9th grade, and everyone must go through it.

Point A

Worked in sales, was a speaker, mentor, and head of the sales department.

Point B

Left employment, achieved a 150,000 RUB income solely from coaching, is launching his own course, and became more confident. His attitude towards himself and others has changed.

It was extremely rare for someone to surprise me or for me to feel like I had room to grow. But the 5 Prism Academy showed me that.
My name is Mikhail Seleznev. I used to work in sales, was a speaker, mentor, and head of the sales department.

I ended up at the Academy by chance. My wife simply said: ‘Hey, there’s this Academy, it might be useful for you.’ I checked it out, called, asked all my questions, and after being consulted, I immediately bought the first module ‘Act Like a Coach.’

I had no specific goal for the training. I knew nothing about coaching, what it was, how it worked — nothing at all. So, when I started the training, I felt like a real student. And when I learned how many people actually hold PCC or ACC level credentials, I immediately set a goal to become a PCC-level coach. From the first days, I was that hooked.

My success in sales was based on the fact that I intuitively worked like a coach. I checked in with clients, tried to understand what something meant for them, and what they wanted to achieve. I didn’t know that this could be developed and trained, or that there was even a term for it. It just made it easier for me to connect. Coaching enhanced my sales, and then I realized I wanted to become a coach.

What’s great about the course is that, in the beginning, you have to go through the client’s journey in coaching yourself. That moment when I stepped outside of my usual thinking as a client really resonated with me. I had a long-standing interest in philosophy and psychology, and it was rare for something or someone to surprise me or make me feel like I had room to grow and develop. But the 5 Prism Academy showed me that.

My attitude towards myself, other people, their mistakes, and their opinions changed. I came to fully understand that when something bothers us or when someone offends us or makes us angry, it’s within our control to decide whether to be upset or not. I became more aware that people express their own opinions, and that’s their point of view—it’s how they see the world. You just have to choose whether or not to continue the relationship with that person.

I’ve become more confident and waste less energy and resources on unnecessary emotional responses like getting nervous or offended.

I’ve already paid for the ‘PCC Mentorship,’ which starts in February.

I have a Telegram channel that I run, which has quite a bit of engagement. I’ve launched my own course on the art of connecting with people, and we’re starting to work with a focus group. The goal is to charge 15,000 RUB per hour within the next three years.
If you’re someone who strives to enjoy being alone with yourself and aims to build a better relationship with yourself, which is the key to everything, then you need to start with the first module at least. I believe it’s necessary for everyone and should be introduced in schools from the 9th grade. Everyone must go through it. Afterward, it’ll be easier to understand if you need to go to the second module, ‘Think Like a Coach.’

If people come to coaching just to make money, it probably won’t work, and they’ll only be disappointed. You should pursue coaching primarily for yourself, and if you plan to work with clients, do it to help people move forward while growing alongside them.
In just two modules, I left my job and earned 150,000 RUB solely from coaching. But that happened because I initially didn’t care about how much I would earn. If you plan to become a coach but are too shy to tell everyone about it, that’s also a problem. I simply made a firm decision that I am a coach. I renamed my channel accordingly, told my audience about it, and started sharing it with everyone. Naturally, I received both positive and negative opinions and feedback. Since I became a coach, I’ve reduced my social circle by 80%.

Show up and don’t be afraid to say who you are and what you do. And don’t worry about the money.